Your Google Business Profile is not set-and-forget any more
Local search leaned harder on relevance and engagement through 2026. Completeness, activity and answered questions now separate first place from fifth.
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Measurement
Telling whether any of this is working — the handful of numbers worth watching and the ones safe to ignore.
6 articles
Your rankings held and your traffic fell. That's AI Overviews.
Same positions, fewer clicks? Nothing broke — Google started answering the question itself. What changed, how to confirm it, and what to do next.
How to get cited by AI search when you're a small business
AI answers cite sources, and getting into that list is winnable for a small site. It takes specificity and currency, not a bigger budget.
How to tell whether your marketing is actually working
Traffic is up, enquiries are flat, and the report is forty pages. A simple way to judge whether the money is earning — without becoming an analyst.
Why your Google Ads budget disappears
Most wasted ad spend is not bad luck. It is four or five default settings that suit Google more than they suit you. Here is what to check first.
The five numbers every small business should watch
Analytics dashboards show hundreds of metrics and most of them are noise. These five tell you whether your website is doing its job.
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