The startup website: what to build before you have a product
Most early-stage sites are either a placeholder nobody remembers or an over-engineered platform nobody needed. What to build at each stage, and what to skip.
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Industry guides
Written for one trade at a time — what that particular customer checks before they get in touch.
5 articles
Restaurant websites: the five things people actually came to find
Hospitality sites are often the prettiest and the least useful. Almost every visitor wants one of five things — and most sites bury all five.
The construction website that wins bigger jobs
Trades lose work to competitors who are no better, just easier to believe. What a website has to prove, and the one section that does most of it.
What patients check before they book a clinic
Healthcare buying decisions are made on trust, and most of that trust is won or lost on three pages. What a clinic website has to answer before the phone rings.
Selling jewellery online: what makes it different
Jewellery breaks most ecommerce templates. Here is what actually changes — photography, occasions, trust, and why bridal is one purchase rather than four.
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