Why your Google Ads budget disappears
Most wasted ad spend is not bad luck. It is four or five default settings that suit Google more than they suit you. Here is what to check first.
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Paid ads
Getting paid search and paid social to return more than they cost, and spotting the settings that burn the budget.
4 articles
The anatomy of a landing page that actually converts
Send paid traffic to your homepage and you waste it. Here's the structure of a page built for one job, in the order visitors need it.
Google Ads for small businesses: a plain-English starter guide
How Google Ads actually works, what a sensible starting budget looks like, and the mistakes that burn money — explained without the jargon.
SEO, Google Ads or social: which is right for you?
Not sure where to spend your marketing budget? Here's how to choose between SEO, paid ads, and social media — without the jargon.
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