Buy Now Pay Later at the UK checkout: worth it or not?
42% of UK adults have used BNPL and half of retailers report a revenue lift. The honest trade-off: fees, the 2026 regulation, and who it suits.
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Pricing & budgets
What things actually cost, where the money goes, and how to set a budget you can defend to whoever signs it off.
7 articles
When custom software is worth it (and when a spreadsheet is fine)
Most businesses build too early or too late. A practical test for deciding which side of the line a problem sits on — including when the answer is don't build.
What a WordPress store actually costs to run
The build price is the number everyone asks about. The running cost is the one that surprises them. Hosting, plugins, maintenance and hidden bills, itemised.
How to set a marketing budget when you're starting from zero
No historical data, no benchmarks, no idea what a lead should cost. Here's a way to size a first budget that won't bankrupt you or waste the money.
Google Ads for small businesses: a plain-English starter guide
How Google Ads actually works, what a sensible starting budget looks like, and the mistakes that burn money — explained without the jargon.
Shopify vs WordPress: which is right for your online store?
The two most common ways to sell online, compared honestly — costs, effort, flexibility, and which one we'd recommend for your situation.
How much does a website cost in the UK? (2026 guide)
A plain-English breakdown of what a website really costs in 2026 — from simple brochure sites to Shopify stores — and what actually drives the price.
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