Passkeys: the end of passwords, explained plainly
Billions of passkeys are now in use and phishing cannot steal them. What a passkey is, which accounts to switch first, and the one thing to plan for.
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Getting started
Plain-English explainers for anyone who has not done this before — what the thing is, what it costs, and what to decide first.
22 articles
MCP explained: how AI assistants plug into your tools
The Model Context Protocol is becoming the standard way AI assistants connect to business software. What it is, why it matters, and how to use it safely.
DNS explained: the part that breaks at the worst moment
A, CNAME, MX, TXT, TTL — the handful of records that decide whether people reach your site and your email arrives. Plus why 'propagation' is mostly a myth.
Managing multiple iDRACs: the one-tab-per-server problem
iDRAC is excellent at one server and says nothing about fifty. How teams actually answer estate-wide questions, and the point at which tabs stop scaling.
Why we charge £999 when agencies quote £5,000
UK agencies charge £1,500 to £10,000 for a small business site. We start at £999. Here is exactly where the difference comes from — and when to pay more.
What a domain name actually is (and who really owns it)
You don't buy a domain, you rent it. Here's what registries, registrars and nameservers each do, and why knowing the difference saves you at the worst moment.
Choosing a domain in 2026: .com, .co.uk, or something newer?
The extension matters less than it used to and the renewal price matters more. How to pick a name, and the pricing trick that catches almost everyone.
What web hosting actually is, and what you're paying for
Hosting is renting a computer that is always on. Here's what separates £3 a month from £300, and which of those differences will ever matter to you.
Cyber Essentials changed in April 2026. MFA is now pass or fail.
Version 3.3 landed on 27 April 2026. Missing MFA on a cloud service is now an automatic fail — no warnings, no exception for paid-only tiers.
Your rankings held and your traffic fell. That's AI Overviews.
Same positions, fewer clicks? Nothing broke — Google started answering the question itself. What changed, how to confirm it, and what to do next.
The three attacks that actually hit small businesses
Not zero-days and not nation states. The things that genuinely happen to small firms are ordinary, preventable, and rarely discussed at the right level.
What is iDRAC? Dell's out-of-band controller in plain English
Every Dell PowerEdge server has a small computer inside that runs whether the server is on or off. What iDRAC does, why it matters, and where it stops.
The five numbers every small business should watch
Analytics dashboards show hundreds of metrics and most of them are noise. These five tell you whether your website is doing its job.
Choosing the right social platform for your business
You cannot be good on all of them, and trying is why most small business social media fails. How to pick one or two and actually commit.
How to set a marketing budget when you're starting from zero
No historical data, no benchmarks, no idea what a lead should cost. Here's a way to size a first budget that won't bankrupt you or waste the money.
How to prepare for a website project and keep it on budget
The projects that launch quickly all have one thing in common: a prepared client. Here's exactly what to have ready before your website build starts.
Email marketing: the most underrated channel for small businesses
No algorithm, no ad auction — just a direct line to people who already know you. Why email quietly outperforms, and how to start without being spammy.
Does my small business really need branding?
Branding sounds like something for big companies with big budgets. What it actually means for a small business, and the parts worth paying for.
Google Ads for small businesses: a plain-English starter guide
How Google Ads actually works, what a sensible starting budget looks like, and the mistakes that burn money — explained without the jargon.
Local SEO: how to get found by customers in your area
For most UK small businesses, local search is the highest-value marketing there is. Here's a practical guide to showing up when nearby customers search.
How much does a website cost in the UK? (2026 guide)
A plain-English breakdown of what a website really costs in 2026 — from simple brochure sites to Shopify stores — and what actually drives the price.
SEO, Google Ads or social: which is right for you?
Not sure where to spend your marketing budget? Here's how to choose between SEO, paid ads, and social media — without the jargon.
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