AI browsers are here. What they mean for your website
Browsers that click, fill forms and compare on a person's behalf now ship from OpenAI, Google, Perplexity and Microsoft. How to make your site work for them.
Building sites that work for everyone who visits them, and the commercial case for doing it properly.
4 articles
Browsers that click, fill forms and compare on a person's behalf now ship from OpenAI, Google, Perplexity and Microsoft. How to make your site work for them.
Since June 2025, e-commerce sold into the EU must be accessible, and UK sellers can be in scope. What it requires, the narrow 2030 rule, and what to do first.
Healthcare buying decisions are made on trust, and most of that trust is won or lost on three pages. What a clinic website has to answer before the phone rings.
Accessibility gets framed as compliance. It is really about not turning away customers who want to buy from you — and the fixes are smaller than you think.
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