Your rankings held and your traffic fell. That's AI Overviews.
Same positions, fewer clicks? Nothing broke — Google started answering the question itself. What changed, how to confirm it, and what to do next.
Tag
Words & content
Writing that earns its place on the page: what to say, in what order, and what to cut.
12 articles
How to get cited by AI search when you're a small business
AI answers cite sources, and getting into that list is winnable for a small site. It takes specificity and currency, not a bigger budget.
Social media for businesses that hate posting
You do not need to post daily, and you probably should not. A realistic approach for businesses where nobody wants to be a content creator.
Your logo is not your brand
A logo is one asset. A brand is why someone picks you over an identical competitor. What makes a small business recognisable, and what a rebrand needs.
The startup website: what to build before you have a product
Most early-stage sites are either a placeholder nobody remembers or an over-engineered platform nobody needed. What to build at each stage, and what to skip.
Product photography on a small budget, and why it sells
For most online shops the photograph is the product page. What you can achieve with a phone, a window and an afternoon — and the mistakes that cost you orders.
The anatomy of a landing page that actually converts
Send paid traffic to your homepage and you waste it. Here's the structure of a page built for one job, in the order visitors need it.
International SEO: how to rank when your customers are abroad
Selling to another country is not the same as selling at home. What changes in your SEO — and what stubbornly stays the same.
How to prepare for a website project and keep it on budget
The projects that launch quickly all have one thing in common: a prepared client. Here's exactly what to have ready before your website build starts.
How to write website content that actually sells
Most business websites describe; the good ones persuade. A practical guide to writing pages that turn readers into enquiries — no copywriting degree required.
Does my small business really need branding?
Branding sounds like something for big companies with big budgets. What it actually means for a small business, and the parts worth paying for.
5 website mistakes that quietly cost small businesses customers
Most business websites don't fail loudly — they leak enquiries quietly. Here are the five most common mistakes we see, and the simple fixes.
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