Cash on Delivery: designing a checkout that fits it
COD is not a payment method you bolt on. It changes the checkout, your returns policy and your cash flow. What to design for if customers pay at the door.
Archive
July 2026
17 articles published this month.
Selling jewellery online: what makes it different
Jewellery breaks most ecommerce templates. Here is what actually changes — photography, occasions, trust, and why bridal is one purchase rather than four.
Where AI actually helps a small business — and where it doesn't
Past the hype, a few uses genuinely save hours a week. Several popular ones quietly damage your search rankings and your credibility.
The five numbers every small business should watch
Analytics dashboards show hundreds of metrics and most of them are noise. These five tell you whether your website is doing its job.
Choosing the right social platform for your business
You cannot be good on all of them, and trying is why most small business social media fails. How to pick one or two and actually commit.
How to set a marketing budget when you're starting from zero
No historical data, no benchmarks, no idea what a lead should cost. Here's a way to size a first budget that won't bankrupt you or waste the money.
The anatomy of a landing page that actually converts
Send paid traffic to your homepage and you waste it. Here's the structure of a page built for one job, in the order visitors need it.
Abandoned carts: the fixes that recover the most revenue
Most people who add to your basket never buy. A handful of unglamorous changes to your checkout will win back more of them than any discount code.
International SEO: how to rank when your customers are abroad
Selling to another country is not the same as selling at home. What changes in your SEO — and what stubbornly stays the same.
Accessible websites: the business case, not just the legal one
Accessibility gets framed as compliance. It is really about not turning away customers who want to buy from you — and the fixes are smaller than you think.
Website security basics most small businesses get wrong
You don't need an enterprise security budget. You do need to get five unglamorous things right — and most sites we inherit have missed at least three.
Core Web Vitals in plain English: what actually makes a site fast
Google grades your site on three speed measurements. Here's what each one means without the jargon, and the handful of things that genuinely move them.
How to prepare for a website project and keep it on budget
The projects that launch quickly all have one thing in common: a prepared client. Here's exactly what to have ready before your website build starts.
Email marketing: the most underrated channel for small businesses
No algorithm, no ad auction — just a direct line to people who already know you. Why email quietly outperforms, and how to start without being spammy.
How to write website content that actually sells
Most business websites describe; the good ones persuade. A practical guide to writing pages that turn readers into enquiries — no copywriting degree required.
Does my small business really need branding?
Branding sounds like something for big companies with big budgets. What it actually means for a small business, and the parts worth paying for.
5 website mistakes that quietly cost small businesses customers
Most business websites don't fail loudly — they leak enquiries quietly. Here are the five most common mistakes we see, and the simple fixes.
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