How to tell whether your marketing is actually working
Traffic is up, enquiries are flat, and the report is forty pages. A simple way to judge whether the money is earning — without becoming an analyst.
Category
Analytics
Measuring what matters, and ignoring the numbers that don't.
2 articles
The five numbers every small business should watch
Analytics dashboards show hundreds of metrics and most of them are noise. These five tell you whether your website is doing its job.
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