The European Accessibility Act and UK businesses
Since June 2025, e-commerce sold into the EU must be accessible, and UK sellers are in scope. What it requires, the 2030 catch, and what to do first.
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Since June 2025, e-commerce sold into the EU must be accessible, and UK sellers are in scope. What it requires, the 2030 catch, and what to do first.
Accessibility gets framed as compliance. It is really about not turning away customers who want to buy from you — and the fixes are smaller than you think.
Same positions, fewer clicks? Nothing broke — Google started answering the question itself. What changed, how to confirm it, and what to do next.
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